Emotional Traps of Selling Your Home

I absolutely feel for clients who are stressed out during the sale of their home. While we do everything we can to make the process as smooth as possible, there are always high-stakes feelings on the table. Unfortunately, these mistakes can cost sellers thousands.

In the interest of protecting sellers everywhere, here are some of the common “emotional traps” that can directly impact how well (and for how much!) a home sells:

Emotional Trap #1: Pricing High

You’ve loved your home. You may have raised kids or started a marriage there. Everywhere you look, you see history, memories, and the reasons you fell in love with the place. I guarantee you: Buyers can’t see these. Remember: What you may think is an amenity might not be for a buyer, too. It could even be a negative. Distance your emotions from the list price.

Emotional Trap #2: Hovering at Showings

Sure, there may be times when you need to be there. But 9 out of 10 times, you’re only going to make buyers uncomfortable, get your feelings hurt when the buyers don’t like something, or take each minor complaint as commentary on how you’ve treated the place. Perhaps worst of all? You might prevent them from giving the agent honest feedback that would help you and your agent sell your home faster.

Emotional Trap #3: Turning Down the First Offers

Some of the sweetest interest in your home is going to happen in the first 14 – 21 days it’s on the market. If offers come during this time, consider them seriously! The longer it sits, the more likely it is you’re going to face price reductions. Don’t get cocky early on when offers come in and think there will be a steady stream. You might end up selling the home to these same people for less down the line.

Emotional Trap #4: Feeling Insulted by Negotiations

This may sound crazy, but when you’re in the middle of a sale, it’s a very real phenomenon. Remember: They’re not buying you, they’re buying the house. Negotiations prove the buyer is serious, so unplug from the nitpicking fast.

We provide our clients with the rational balance and support they need during the marketing and sale of their home. We’ll be glad to help you sell yours: just call us at 484-893-1234 or email homes@debandjoe.com

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The 8 Worst Listing Photos I Have Ever Seen

Really bad real estate photo

This one makes 9!

When you’re thinking about hiring an agent to help you market and sell your home, it’s probably a good idea to ask to see listing photos of homes they’ve represented in the past. A true real estate professional will go the extra mile to make sure there are plenty of high-quality, detailed photos and a complete video tour to help market your home online.

At the minimum, the photos should be well-lit, the homes should be tastefully presented, and the photographs should appear to be taken by a professional. Less than that, and you might want to consider looking for a new agent.

There are, of course, major red flags you’ll want to look for in sample listing photos. Consider some of the following:

– No owners sunbathing in the pool in Speedos.
– No attic rooms cluttered with personal massagers and ashes/dust.
– No master bedrooms with lingerie models lounging in a red velvet four-poster bed.
– No bathroom shots in which the photographer appears in her bra in the mirror.
– No pics featuring the owners engaged in questionable activities in the background.
– No creepy dolls by the fire place.
– Seriously, no creepy dolls anywhere, not even in the living room!
– No stains of murdered bodies on the bare floors.

Now, it may sound like I’m joking, but I’m being 100% honest when I say these are flaws seen in actual listing photos represented by real agents. What’s more, I can prove it.

See every single one of the above listing photo disasters in this slide show:
http://blog.sfgate.com/ontheblock/2012/03/05/what-not-to-do-when-selling-terrible-listing-photos/

Incredible, isn’t it?

Please, whatever you do, be sure to hire an agent who takes their listing photos seriously. After all, your home is your largest investment! I’ll be glad to treat it with the respect it deserves. Let me help you market your home the right way. Contact me today at 484-893-1234 or joe@debandjoe.com.

New listing is Open this Sunday

Photo of fireplace in living roomWe’ve got a brand new listing to tell you about today and if you know someone who’s looking for a really nice home with little to do, this is it!  I used to live right down the street from this cute 2-bedroom home in Hellertown’s Society Hill community so I know how nice it is to live here.  It’s really quiet and so close to some nice parks and walking and riding trails.  You’re close to Lehigh University and I-78 commuters will find it really convenient but not too close to the highway.  This home has nice sized rooms with plenty of kitchen cabinets and a fireplace in the living room.  I thought these were very comfortable and cozy homes when I lived there, I’m sure you will too!  We’re having an open house this Sunday, March 4th from 1-3PM, why not drop by and check it out for yourself?  This home is priced to sell at only $150,000!

Sellers are motivated!

When supply exceeds demand, buyers have the upper hand—and that’s where we are now! The current supply of homes for sale now stands at 12.5 months, meaning that at today’s pace of home sales, it would take twelve and a half months for the existing inventory to sell. For you as a buyer, this means lots of choices, lots of negotiating power, and that smart sellers are fiercely competing for your business, both in terms of the price and the condition of their homes. For more reasons why now is prime time to buy a home, contact me and I’ll send you a free ebook.

Buyers have the edge!

According to Lawrence Yun, chief economist from the National Association of REALTORS, “Home buyers over the past year got a great deal, and buyers for the balance of this year have an edge over sellers. Affordability could reach a generational high in the second half of this year because of rock-bottom mortgage rates, helped partly by the Fed’s very accomodative monetary policy.” For more reasons why now is prime-time to buy a home, contact us and we’ll send you a free ebook!